TAKE STAYING FRESH TO THE NEXT LEVEL.

Live that daily fresh life. You never know what’s just around the corner, so you need a body wash that’s going to keep you smelling awesome all day, every day. With its odour protection technology, our first Dual Action AXE Black 3 in1 body wash has got you covered. Always on point, the iconic pear and cedarwood fragrance with paraben-free formula for long-lasting odour protection keep you totally fresh and 100% ready. All. Day. Long.
BUST ODOR. BOOST SCENT.

Fresher you, cleaner planet.

By 2025, AXE aims for all our packaging to be recyclable or to include recycled materials.

We believe one of the keys to attraction is an irresistible fragrance. That’s why we’re dedicated to giving you all the best tools to make sure that whenever the opportunity comes your way, you smell your absolute best.

From our refreshing body spray deodorant to our shower gels, our antiperspirants to our deodorants, we’re doing everything we can to make sure no one gets left out of the game.

WELCOME TO THE FUTURE. IT SMELLS AMAZING. AXE. SMELL READY.

Get a sensual blast of sweetness and spice fragrance that'll keep you on your toes. With a smooth, frozen pear and cedarwood high-definition scent. Bust odour for 12 hours All-day confidence. All-day fresh. All-day irresistibility. Fresh, new-look can. Same AXE Black scent that you can rely on. So that no matter what comes your way, you’re ready.

Stay fresher for longer.

If you're looking for a paraben-free body wash for men that will keep you fresher for longer, and help you smell like heaven, you've just found it homie. It's called Axe Black.
Checked out our fresh new look? That’s not the only thing that’s new around here. Our revolutionary new Dual Action Technology fights odour-causing bacteria, leaving you smelling irresistible day and night. So that no matter what comes your way, you’re ready. Bath time is the time when you find your magic with AXE shower gel.

Aqua, Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Chloride, Parfum, Sodium Benzoate, Citric Acid, PPG-6, Lactic Acid, Disodium EDTA, Saccharide Isomerate, Alpha-Isomethyl Ionone, Benzyl Salicylate, Limonene, Linalool, CI 19140, CI 42090.